Spice Girls creator strikes again

The man who catapulted S Club 7 and the Spice Girls into the spotlight is gearing up for his latest pop project.

Simon Fuller and communications company BT are bringing seven new singing and dancing stars-to-be into the entertainment world, the London Sun reports.

The new group will star in their own show, confusingly called "S Club TV", but Simon and BT are keeping the stars' identities and details of the new show a secret.

Simon found the current S Club stars through a newspaper advertisement.

BT will sponsor both groups' television shows. It is currently re-doing S Club's website, which will be ready when S Club 7's second album "7" is released in the U.K. on Monday. The new website will feature exclusive tracks and videos.

--AllPop