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Thursday, November 16, 2000

Spice Girls fading fast

The Spice Girls are losing their fame.

The U.K. girl group's third album "Forever" made its U.S. pop chart debut at number 39, a sad state of affairs considering their first two records "Spice" and "Spiceworld" were huge hits in North America and the U.K., Reuters reports.

The album debuted at number 2 in the U.K., losing the top slot to Irish boy group Westlife after a bitter chart battle.

The album's producer, Rodney Jerkins, told Reuters that he was "totally disappointed" by the album's meagre sales (34,000 in the U.S. as of Nov. 12) and blamed Virgin Records for not promoting "Holler" (the first single) well.

Music insiders and historians have several explanations for the downfall of the Spice Girls. Some say that pop groups simply have short shelf lives while others think that tastes in music have changed in North America.

Dave Marsh, a music historian, said their initial success could have been a result of their wild reputations that generated public interest in the Spice Girls as people.

Now, the girls are all grown up and some critics feel their music has too and has also lost its original spunk.

Victoria Beckham (Posh) and Melanie Brown (Scary) both have children while Mel C (Sporty) has enjoyed solo success and ditched her athletic appearance in favour of cropped hair and more tattoos. Emma Bunton (Baby) seems to be the only Spice Girl who hasn't changed much.

-- AllPop